Goal:
Generate excitement and global awareness for the SCOTT Spark through a meticulously orchestrated media launch, leveraging key athletes, sales partners, and media—strategically timed to align with the UCI Mountain Bike World Cup.

- Coordinating online and offline campaigns to ensure simultaneous execution on the launch date.
- Creating an all-inclusive experience with bike test, interviews with athletes and aligning media publications.
- Exclusive access and workshops with top athletes, including Nino Schurter (8-time World Champion), leading engineers, and management.
- Overcoming logistical hurdles posed by Austria’s strict COVID-19 restrictions, which demanded precise planning and adherence to safety protocols.
Results:
The launch event was a success, generating widespread media buzz and significantly boosting SCOTT’s brand presence in the global mountain biking community. Strategic timing, key athlete involvement, and comprehensive media coverage resulted in high visibility and engagement from all around the world.