Goal:
Innovating During Covid—Transforming Offline Events into Interactive Live Streams

With the Covid-19 pandemic causing the cancellation of events across Europe, we swiftly adapted by digitalizing key aspects of our Freeride Nights platform. Instead of shutting down, we pivoted to offering engaging livestreams, webinars, and interactive shows, all broadcasted from a closed club in Innsbruck. Viewers were able to participate by voting, commenting, and donating to sustainable projects, creating a highly interactive experience.
This approach allowed us to become the only event running in the DACH region during the pandemic, successfully engaging thousands of people.

Results of first livestream:
- 30.000+ min watched in live sessions
- 340+ comments & questions
- 90.000+ in total reach